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The Proliferation of Inexpensive Counterfeit Products Threatens to Diminish the Value

Question 99

Multiple Choice

The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to disguise the item in the belief that truly high-status people do not need to display expensive logos. This is known as:


A) conspicuous consumption.
B) unbranding.
C) abranding.
D) reclamation.

Correct Answer:

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