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The Proliferation of Inexpensive Counterfeit Products Threatens to Diminish the Value

Question 13

Multiple Choice

The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to emphasize the long relationship with the brand but express concern that its image will be tarnished. This is known as:


A) abranding.
B) reclamation.
C) flight.
D) deflection.

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