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  3. Study Set
    Consumer Behaviour Study Set 4
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    Exam 12: Income, Social Class, and Family Structure
  5. Question
    Why Should Marketers Take the Family Life Cycle into Account
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Why Should Marketers Take the Family Life Cycle into Account

Question 25

Question 25

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Why should marketers take the family life cycle into account for marketing planning?

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Many factors affect what a family spends...

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