Multiple Choice
The last 16% of consumers to adopt a new innovation are called the:
A) innovators.
B) late adopters.
C) late majority.
D) laggards.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q93: What is a discontinuous innovation?
Q94: Raj Suka absolutely loves computers. He always
Q95: Give an example of relative advantage in
Q96: What is the key difference between an
Q97: Hans loves his detective novels. This is
Q99: Use a song as an example to
Q100: What are lead users and what use
Q101: The "trickle-down theory" of fashion is characteristic
Q102: What is an innovation?
Q103: The collective selection model is an example