If a Company Wishes to Be a Technological Leader and Also

Multiple Choice

If a company wishes to be a technological leader and also maintain a cost advantage,the appropriate R&D strategy would be to

A) increase the cost of the product.
B) lower the cost of the product or value activities by learning from the leader's experience.
C) avoid R&D costs through imitation.
D) create low-cost ways of performing value activities.
E) innovate in other activities to increase buyer value.