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  3. Study Set
    Strategic Management Study Set 1
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    Exam 8: Strategy Formulation: Functional Strategy and Strategic Choice
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    The Use of the Internet to Market Goods Directly to the Customer
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The Use of the Internet to Market Goods Directly to the Customer

Question 84

Question 84

True/False

The use of the Internet to market goods directly to the customer allows a company to use dynamic pricing.

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