Scenario: Donna Bader, Global Executive

Multiple Choice

Scenario: Donna Bader, Global Executive
Donna Bader is a successful global business executive with 15 years marketing experience throughout Europe. Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-According to Donna, a key to success in global markets is having detailed knowledge of what international customers want, and ensuring that the company is flexible enough to customize products to meet those needs. Donna is referring to the notion of ________.

A) improving logistics
B) knowing how to analyze a problem
C) marketing effectively
D) knowing the customer