Scenario: Donna Bader, Global Executive

Multiple Choice

Scenario: Donna Bader, Global Executive
Donna Bader is a successful global business executive with 15 years marketing experience throughout Europe. Donna is participating in a forum designed to prepare young executives for their initial forays into international business.
-Donna believes that to be successful globally a company must design and build products and services for export from the beginning, not as an afterthought following the conquest of domestic markets. We can say that Donna believes companies should ________.

A) know their customers
B) emphasize global awareness
C) develop world-class products
D) market effectively