Scenario: BetsyPurses.com Betsy Franklin, a Young Entrepreneur from Philadelphia, Started Her Hand-Crocheted

Multiple Choice

Scenario: BetsyPurses.com
Betsy Franklin, a young entrepreneur from Philadelphia, started her hand-crocheted purse business seven years ago. Betsy's business has since thrived and employs 150 people. Most of Betsy's business is within the United States with an occasional international order. But Betsy now wants to make a concerted effort to grow international sales, and is designing her Web site to attract more customers located abroad. Betsy is meeting with Bob Rufus, a Web site designer, for help with the project.
-In choosing colors that comprise the background of the Web site, Betsy should ________.

A) go for simplicity by using a black-and-white site throughout Asia
B) pick a pastel color scheme for Japan
C) avoid pastel colors in Europe and choose primary colors instead
D) use the same color scheme globally so as to not confuse customers