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    Exam 11: International Strategy and Organization
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    Offering the Same Products Using the Same Marketing Strategy in All
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Offering the Same Products Using the Same Marketing Strategy in All

Question 15

Question 15

Multiple Choice

Offering the same products using the same marketing strategy in all national markets is referred to as a ________ strategy.


A) global
B) multinational
C) retrenchment
D) multidomestic

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