Scenario: Sanjeer's HomeCare Products

Multiple Choice

Scenario: Sanjeer's HomeCare Products
Sanjeer Sengupta, owner of Sanjeer's HomeCare Products, is considering going international. He feels that the products he manufactures will be well received, especially in developing countries. He wants to understand the exporting process and then consider the degree to which he wants to be involved.
-Through his research, Sanjeer learned that the first step in developing a successful export strategy is to ________.

A) initiate meetings
B) identify a potential market
C) commit resources
D) match needs to abilities