Scenario: Sanjeer's HomeCare Products

Multiple Choice

Scenario: Sanjeer's HomeCare Products
Sanjeer Sengupta, owner of Sanjeer's HomeCare Products, is considering going international. He feels that the products he manufactures will be well received, especially in developing countries. He wants to understand the exporting process and then consider the degree to which he wants to be involved.
-Which of these should be the final step for Sanjeer in developing a successful export strategy?

A) Initiate meetings
B) Identify a potential market
C) Commit resources
D) Match needs to abilities