Multiple Choice
Scenario: Sports Stuff, Inc.
Herb Graham is vice president of Sports Stuff, a business that develops, manufactures, and markets sports memorabilia. The company is looking to expand its operations into the European market. Herb believes that if the company expands its product line to include products reflecting sports that are popular in Europe, the company will achieve success there.
-The CEO has just determined that Sports Stuff retain complete control over its operations in Europe. Herb should recommend that the firm explore a ________.
A) joint venture
B) turnkey project
C) wholly owned subsidiary
D) franchise
Correct Answer:
Verified
Correct Answer:
Verified
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