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    International Business
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    Exam 14: Developing and Marketing Products
  5. Question
    Under Which of These Methods Does a Company Extend the Same
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Under Which of These Methods Does a Company Extend the Same

Question 3

Question 3

Multiple Choice

Under which of these methods does a company extend the same product into new target markets but alters its promotion?


A) Product/communications extension
B) Product extension, communication adaptation
C) Product adaptation, communication extension
D) Product/communication adaptation

Correct Answer:

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