Multiple Choice
A distribution channel in which a manufacturer grants the right to sell its products to only one or a limited number of resellers is called a(n) ________.
A) intensive channel
B) push strategy channel
C) exclusive channel
D) pull strategy channel
Correct Answer:

Verified
Correct Answer:
Verified
Q162: A promotional strategy designed to create buyer
Q163: A push strategy is a promotional strategy
Q164: Once the audience receives a message, it
Q165: Generally, the more intermediaries in a channel,
Q166: A common example of a pull strategy
Q168: Companies must often adapt their products to
Q169: Creating consumer demand through direct marketing techniques
Q170: _ occurs when the price of a
Q171: Differentiate between push and pull strategies. Explain
Q172: Brand names _.<br>A) are central to a