Multiple Choice
Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-Which of the following might be most appropriate for its industrial product division?
A) Pull strategy
B) Transfer pricing strategy
C) Push strategy
D) Zero-level channel strategy
Correct Answer:
Verified
Correct Answer:
Verified
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