Multiple Choice
Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers, it should consider which of these?
A) Intensive channel
B) Pull strategy channel
C) Exclusive channel
D) Zero-level channel
Correct Answer:
Verified
Correct Answer:
Verified
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