Scenario: Old World, Ltd

Multiple Choice

Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World adopts a pricing policy of different selling prices in export markets than it has in the British market, it would be following ________.

A) dual pricing
B) transfer pricing
C) worldwide pricing
D) arm's-length pricing