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Scenario: Better Mousetrap Inc

Question 10

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Scenario: Better Mousetrap Inc.
Better Mousetrap Inc. is a manufacturing company that sells pest control products. Recently the company launched an innovative mousetrap with a unique design that has been selling well in the U.S. market. Senior Vice President Marc Wallace, even recommended expanding sales overseas in order to increase company revenues.
-Wallace's executive team reviews the stages of the international product life cycle to understand better what to expect when the product is sold overseas.Since there is virtually no export market for the product at present,the product is most likely in which of the following stages of the international product life cycle?


A) maturing product stage
B) new product stage
C) product decline stage
D) standardized product stage

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