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    International Business Study Set 1
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    Exam 11: International Strategy and Organization
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    Which of the Following Strategies Is Appropriate for Companies in Industries
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Which of the Following Strategies Is Appropriate for Companies in Industries

Question 24

Question 24

Multiple Choice

Which of the following strategies is appropriate for companies in industries where buyer preferences do not converge across national borders?


A) retrenchment strategy
B) global strategy
C) multidomestic strategy
D) mass customization strategy

Correct Answer:

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