Scenario: Chong's Analysis of International Markets

Multiple Choice

Scenario: Chong's Analysis of International Markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.
-When screening a potential market,which of the following would you advise John to do first?

A) assess the national business environment
B) select the market
C) identify basic appeal for markets
D) measure market potential