Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can

Multiple Choice

Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-Which of the following would be most appropriate for conducting primary market research on attitudes,behaviors,and purchasing habits in Country B?

A) Internet-based research
B) focus groups
C) consumer panels
D) data from trade agencies