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    An Unstructured but In-Depth Interview of a Small Group of Individuals
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An Unstructured but In-Depth Interview of a Small Group of Individuals

Question 52

Question 52

Multiple Choice

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.


A) focus group
B) literature review
C) consumer panel
D) brainstorming session

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