Scenario: Markowitz Tools Susan Markowitz Is Analyzing Potential Markets Where Markowitz Tools Can

Multiple Choice

Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-Which of the following methods would be most appropriate for conducting primary market research in Country A?

A) Internet research
B) verbal questioning
C) written surveys
D) consumer panels