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    International Business Study Set 1
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    Exam 14: Developing and Marketing Products
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    A Company That Makes Its Marketing Program Elements Uniform,targeting an Entire
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A Company That Makes Its Marketing Program Elements Uniform,targeting an Entire

Question 72

Question 72

Multiple Choice

A company that makes its marketing program elements uniform,targeting an entire region with similar products,is demonstrating ________.


A) customization
B) segmentation
C) standardization
D) differentiation

Correct Answer:

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