Multiple Choice
Scenario: Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company is well-recognized and consists of loyal customers worldwide. The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries provides a promotional allowance to its channel members to carry a product and promote it to final users,it is using ________.
A) pull strategy
B) push strategy
C) vertical integration
D) horizontal integration
Correct Answer:
Verified
Correct Answer:
Verified
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