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    Preface to Marketing Management
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    Exam 14: Portfolio Models
  5. Question
    The BCG Matrix Identifies _____ as SBUs That Have a Low
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The BCG Matrix Identifies _____ as SBUs That Have a Low

Question 10

Question 10

Multiple Choice

 The BCG matrix identifies _____ as SBUs that have a low share of a low-growth market. 


A)  cash cows
B)  question marks
C)  stars
D)  dogs

Correct Answer:

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