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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 2: Marketing Research: Process and Systems for Decision Making
  5. Question
    _____ Is a Kind of Research Which Involves Interacting with a Single
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_____ Is a Kind of Research Which Involves Interacting with a Single

Question 52

Question 52

Multiple Choice

_____ is a kind of research which involves interacting with a single respondent for several hours.


A) Observational research
B) Long interview
C) Mathematical modeling
D) Experimental research

Correct Answer:

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