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    Preface to Marketing Management
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    Exam 2: Marketing Research: Process and Systems for Decision Making
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    Which of the Following Types of Quantitative Research Involves Watching
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Which of the Following Types of Quantitative Research Involves Watching

Question 93

Question 93

Multiple Choice

 Which of the following types of quantitative research involves watching people and recording relevant facts and behaviors? 


A)  Experimental research
B)  Focus groups
C)  Observational research
D)  Survey research

Correct Answer:

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