Which of the Following Statements Is True About Conducting Marketing Research

Multiple Choice

Which of the following statements is true about conducting marketing research?

A)  The best approach to marketing research involves applying quantitative techniques in the beginning.
B)  Qualitative research is often used in early stages of investigating a topic to get more information and insight.
C)  Marketing research is seldom fruitful if contracted to outside parties.
D)  Marketing research conducted internally is most reflective of a company's position.