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    Preface to Marketing Management
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    Exam 2: Marketing Research: Process and Systems for Decision Making
  5. Question
    _____ Is the Process of Extracting Hidden Predictive Information from Large
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_____ Is the Process of Extracting Hidden Predictive Information from Large

Question 25

Question 25

Multiple Choice

 _____ is the process of extracting hidden predictive information from large databases. 


A)  Data mining
B)  Sole sourcing
C)  Internal marketing
D)  Test marketing

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