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    Preface to Marketing Management
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    Exam 3: Consumer Behavior
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    Which of the Following Products Is Likely to Elicit the Greatest
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Which of the Following Products Is Likely to Elicit the Greatest

Question 77

Question 77

Multiple Choice

 Which of the following products is likely to elicit the greatest reference group influence?


A)  A dress for Christmas
B)  A medicine
C)  An award-winning novel
D)  A washing machine

Correct Answer:

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