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    A Preface to Marketing Management Study Set 1
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    Exam 3: Consumer Behavior
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    _____ Refer to Situational Influences Such as Momentary Moods and States
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_____ Refer to Situational Influences Such as Momentary Moods and States

Question 34

Question 34

Multiple Choice

_____ refer to situational influences such as momentary moods and states that influence consumer behavior.


A) Physical features
B) Current conditions
C) Task features
D) Time factors

Correct Answer:

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