Multiple Choice
After buying a new Easy-Wash Pro washer-dryer combination,Alison was pleased when she got a phone call from an Easy-Wash customer service representative who wanted to know if she was happy with her purchase and the installation service.This customer service practice by Easy-Wash is undertaken to _____.
A) reduce the possibility of postpurchase dissonance in Alison's mind
B) help the customer in the process of alternative evaluation
C) reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item
D) enable the consumer to make a substantial assessment of available alternatives by providing a marketing source of information
Correct Answer:
Verified
Correct Answer:
Verified
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