Multiple Choice
Bill is a carpenter who loves his job.Even when he is not working,he spends his time designing and building furniture and bookshelves for his own home.While not thrifty,Bill does not care much for material possessions and considers his job to be an act of self-expression,rather than a mere occupation.According to the VALS™ framework,which of the following psychographic groups does Bill belong to?
A) Strivers
B) Achievers
C) Makers
D) Survivors
Correct Answer:

Verified
Correct Answer:
Verified
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