Which of the Following Is NOT True of the Strategic

Multiple Choice

 Which of the following is NOT true of the strategic goal of retaining customers? 

A)  It costs far more to retain an existing customer than to attract a new customer.
B)  Loyal customers are a major asset for every business.
C)  Marketing communications can support efforts to create value for existing customers.
D)  Interactive modes of communication play an important role in retaining customers.