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    Business
  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 9: Personal Selling, Relationship Building, and Sales Management
  5. Question
    Using Existing Contacts and Knowledge to Generate New Prospects Is
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Using Existing Contacts and Knowledge to Generate New Prospects Is

Question 10

Question 10

Multiple Choice

Using existing contacts and knowledge to generate new prospects is known as _____.


A)  random lead generation
B)  selected-lead searching
C)  promotional lead generation
D)  canvassing

Correct Answer:

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