Which of the Following Is True About a Corporate Vertical

Multiple Choice

Which of the following is true about a corporate vertical marketing system?

A)  It unites independent retailers for the purposes of pool buying to improve their competitive position.
B)  It has a strong channel leader at or near the end of the channel.
C)  It is exemplified by the Dunkin' donuts franchise system.
D)  It involves single ownership of two or more levels of a channel.