Multiple Choice
Which of the following best explains why Frito-Lay's potato chips are priced at 69 cents a bag rather than 70 cents?
A) To encourage consumers to think these chips are less expensive
B) To gain more consumers who are not too keen about the quality of the chips
C) To create a signal that these chips are exceptionally fine
D) To increase sales by giving discount offers
Correct Answer:

Verified
Correct Answer:
Verified
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