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    A Preface to Marketing Management Study Set 1
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    Exam 11: Pricing Strategy
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    Which of the Following Is a Type of Psychological Pricing
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Which of the Following Is a Type of Psychological Pricing

Question 18

Question 18

Multiple Choice

Which of the following is a type of psychological pricing strategy?


A) Cost-plus pricing
B) Rate-of-return pricing
C) Markup pricing
D) Prestige pricing

Correct Answer:

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