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    Preface to Marketing Management
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    Exam 11: Pricing Strategy
  5. Question
    The Pricing Strategy in Which the Seller Charges a Relatively
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The Pricing Strategy in Which the Seller Charges a Relatively

Question 58

Question 58

Multiple Choice

The pricing strategy in which the seller charges a relatively low price on a new product is called the _____ policy.


A) underscoring
B) markdown
C) penetration
D) skimming

Correct Answer:

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