Sales of Noritake Dinner Plates Are High Even Though a Noritake

Multiple Choice

Sales of Noritake dinner plates are high even though a Noritake dinner plate is priced relatively high for its product class.This is because it offers high quality,has special features,and consumers view it as a prestige product.The pricing used by Noritake can be best described as _____ pricing.

A) value
B) markup
C) deceptive
D) predatory