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It Is Common for the Manufacturer of a New Product

Question 67

Multiple Choice

It is common for the manufacturer of a new product to have to pay a retailer $30,000 in order to get the shelf space needed to sell its new product in a particular retail establishment.This $30,000 fee is an example of a _____ allowance.


A) slotting
B) promotional
C) quantity
D) functional

Correct Answer:

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