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    Preface to Marketing Management
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    Exam 12: The Marketing of Services
  5. Question
    Service Products That Are Totally Intangible
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Service Products That Are Totally Intangible

Question 15

Question 15

Multiple Choice

Service products that are totally intangible:


A) do not involve customer participation in any way.
B) can be transported and stored.
C) are nonperishable.
D) are exchanged directly from producer to user.

Correct Answer:

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