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  3. Study Set
    Preface to Marketing Management
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    Exam 12: The Marketing of Services
  5. Question
    Which of the Following Is the Most Basic and Obvious
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Which of the Following Is the Most Basic and Obvious

Question 53

Question 53

Multiple Choice

Which of the following is the most basic and obvious difference between goods and services?


A) Perishability
B) Intangibility
C) Separability
D) Palpability

Correct Answer:

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