Blueberry Inn Considered as Many as 30 Candidates for Each

Multiple Choice

Blueberry Inn considered as many as 30 candidates for each housekeeping or front-desk position.On which of the following critical components of internal marketing was Blueberry Inn focusing on?

A) An emphasis on teaching employees to have good attitudes.
B) A clear, concrete message conveying a particular service strategy.
C) A careful selection process in hiring frontline employees.
D) An energetic follow-through process.