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  3. Study Set
    Preface to Marketing Management
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    Exam 12: The Marketing of Services
  5. Question
    Since Service Firms Are Often Not Faced with _____,They Often
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Since Service Firms Are Often Not Faced with _____,They Often

Question 67

Question 67

Multiple Choice

Since service firms are often not faced with _____,they often fail to recognize the need for change.


A) innovation
B) competition
C) creativity
D) obsolescence

Correct Answer:

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