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Which of the Following Is True of the Implications for Service

Question 59

Multiple Choice

Which of the following is true of the implications for service marketers?


A) Service marketers have been criticized for insufficient advertising.
B) Service marketers are traditionally associated with the solo practice, fee-for-service system.
C) Too many product and service offerings that confuse customers.
D) Service industries have been criticized for an overdependence on advertising.

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