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    Preface to Marketing Management
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    Exam 13: Global Marketing
  5. Question
    Which of the Following Is a Defensive Goal
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Which of the Following Is a Defensive Goal

Question 2

Question 2

Multiple Choice

Which of the following is a defensive goal?


A) To increase long-term growth and profit prospects
B) To maximize total sales revenue
C) To take advantage of economies of scale
D) To preempt competitors' global moves

Correct Answer:

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