Which of the Following Is True of Global Marketing

Multiple Choice

Which of the following is true of global marketing?

A) A marketing manager has different controllable decision variables in domestic and nondomestic markets.
B) Marketing globally is not the same as marketing at home.
C) Environmental differences do not affect development of marketing programs in domestic and nondomestic markets.
D) Knowledge of the local cultural environment is a major prerequisite for success in different nations while marketing globally.